Network Visibility
The Use Cases
Network analytics data plays a critical role in business decision-making.
In case if the business owner has all the important information, it is much easier to control the necessity of investments for network expansion and scale up the performance without deploying more infrastructure.
You can find metrics such as Round Trip Time, number of retries, number of sessions, devices, agents in reports in GUI. This is a fast way to identify various problems in the network (whether it’s poor CPE or network experience issues) and take action to prevent and reduce subscriber churn.
Each subscriber’s clickstream and statistics gathering makes it possible to create a database and segment it specifically in accordance with the interests and preferences. This option is used for conducting the best marketing campaigns in order to introduce new services and data plans.
The key to a profitable ISP business is customer satisfaction with the services provided. VAS Experts specialists developed a solution that will help operators better understand their subscribers and provide them the best services. The network visibility is fully provided by our Stingray Service Gateway solution.
Subscriber Base Segmentation
- Certain metrics show statistics on traffic usage per subscriber, device, direction, protocol, etc. Detailed reports are generated from the data but you can also create your own report depending on your tasks.
QoE Monitoring
- The real-time analytics features raw and aggregated data to maximize the perception of services (QoE).
Subscriber Base Segmentation
Clickstream is data about the interests of your subscribers. This is the key to creating personalized offers, services, and tariffs. Stingray SG allows you to visualize Full Netflow statistics and Clickstream.
Such analysis provides you with:
- identification of interests (online games, cinema lovers, sports, news, pets, children content)
- subscriber selection by certain criteria in order to conduct a targeted marketing campaign
- search for internet service resellers and them transfer to tariffs for legal entities
This data allows the marketing department to make special offers for subscribers with certain interests and offer them the most suitable data plans.
QoE Monitoring
ISP’s business daily faces a lot of challenges:
- Financial: competition increase, ARPU lowering, expensive upgrades of network.
- Technical: bandwidth congestion, growth of encrypted traffic.
The main object of the QoE module is to keep the customers and foster their loyalty. The best Quality of Experience can be delivered with context-based prioritization: a wider bandwidth is given to the most consumed (popular) applications that the subscribers need the most.
With the Stingray QoE module you can detect quality degradation caused by different reasons:
Problems with access and network equipment
Traffic congestion
Low-quality CPE
DDoS and Brute force attacks
Solution Benefits
- combining with other DPI options: BRAS, CG-NAT, traffic filtering
- additional information from a billing system
- high performance, installation on a standard x86 server
- automate ticket creation in the service desk
- custom filters and triggers
- easy installation and user-friendly interface
- API for integration with other systems
- increase of the operator competitiveness and ARPU
Associated documentation
