Subscribers DB Segmantation
Knowing your subscribers interests is the key to create personalized offers, services and tariffs. Stingray SG allows you to visualize Full Netflow statistics and Clickstream .
Clickstream is data that allows the marketing department to make special offers for subscribers with certain interests and offer them the most suitable data plans.
Such analysis provides you with:
- identification of interests (online games, cinema lovers, sports, news, pets, children content);
- subscriber selection by certain criteria in order to conduct a targeted marketing campaign;
- search for internet service resellers and them transfer to tariffs for legal entities.