{"id":9488,"date":"2023-09-20T11:54:28","date_gmt":"2023-09-20T08:54:28","guid":{"rendered":"https:\/\/vasexperts.com\/?p=9488"},"modified":"2025-08-11T14:13:41","modified_gmt":"2025-08-11T11:13:41","slug":"case-how-an-operator-can-reduce-the-uplink-cost","status":"publish","type":"post","link":"https:\/\/vasexperts.com\/br\/blog\/quality-of-experience\/case-how-an-operator-can-reduce-the-uplink-cost\/","title":{"rendered":"Caso: como uma operadora pode reduzir o custo do uplink"},"content":{"rendered":"<h2>Em que consiste o custo de um uplink?<\/h2>\r\nCom base nas estat\u00edsticas que coletamos sobre as operadoras de telecomunica\u00e7\u00f5es em todo o mundo, os principais protocolos que mais consomem tr\u00e1fego sempre incluem:\r\n<ul>\r\n \t<li>servi\u00e7os de streaming e hospedagem de v\u00eddeo (YouTube, Netflix);<\/li>\r\n \t<li>redes sociais e mensageiros (WhatsApp, Instagram, Facebook);<\/li>\r\n \t<li>servi\u00e7os da Web.<\/li>\r\n<\/ul>\r\n   [important]  \u00c9 a partir do conte\u00fado de m\u00eddia, especialmente de v\u00eddeo, que se forma o aumento da carga no uplink do provedor, o que leva \u00e0 necessidade de aumentar a largura de banda e pagar pela capacidade adicional do canal.   [\/important]  \r\n\r\nA porcentagem de custos para o aluguel do uplink \u00e9 especialmente alta em locais onde n\u00e3o \u00e9 t\u00e3o f\u00e1cil instalar um cabo de backbone devido \u00e0 paisagem: por exemplo, em alguns pa\u00edses da Am\u00e9rica Latina, uma parte significativa do acesso \u00e0 Internet \u00e9 fornecida por backbones instalados no fundo do oceano, e o terreno \u00e9 muito montanhoso para o desenvolvimento r\u00e1pido e barato da infraestrutura de rede. Acontece que o propriet\u00e1rio do cabo submarino \u00e9 quem define os pre\u00e7os do uplink.\r\n\r\n<noscript><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/09\/submarine-cables.jpg\" alt=\"cabos submarinos na Am\u00e9rica do Sul\" width=\"100%\" height=\"auto\" class=\"alignnone size-full wp-image-9490\" srcset=\"\/wp-content\/uploads\/2023\/09\/submarine-cables.jpg 900w, \/wp-content\/uploads\/2023\/09\/submarine-cables-300x197.jpg 300w, \/wp-content\/uploads\/2023\/09\/submarine-cables-768x504.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\"><\/noscript><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/09\/submarine-cables.jpg\" alt=\"cabos submarinos na Am\u00e9rica do Sul\" width=\"100%\" height=\"auto\" class=\"alignnone size-full wp-image-9490 lazyload\" sizes=\"(max-width: 900px) 100vw, 900px\" data-src=\"\/wp-content\/uploads\/2023\/09\/submarine-cables.jpg\" data-srcset=\"\/wp-content\/uploads\/2023\/09\/submarine-cables.jpg 900w, \/wp-content\/uploads\/2023\/09\/submarine-cables-300x197.jpg 300w, \/wp-content\/uploads\/2023\/09\/submarine-cables-768x504.jpg 768w\">\r\n<em>Fonte: <a href=\"https:\/\/www.submarinecablemap.com\/\" rel=\"nofollow noreferrer noopener\">Mapa de cabos submarinos<\/a><\/em>\r\n<h2>Otimiza\u00e7\u00e3o por cache<\/h2>\r\nUm provedor de servi\u00e7os pode usar o armazenamento em cache de conte\u00fado para reduzir a quantidade de tr\u00e1fego proveniente de um uplink. O cache de conte\u00fado \u00e9 o processo de armazenamento de uma c\u00f3pia do conte\u00fado de m\u00eddia em servidores mais pr\u00f3ximos dos usu\u00e1rios finais.\r\n\r\nQuando um usu\u00e1rio solicita um conte\u00fado que j\u00e1 foi armazenado no cache, o servidor retorna esse conte\u00fado do cache em vez de baix\u00e1-lo novamente do uplink. Isso reduz a quantidade de tr\u00e1fego que passa pelo backbone e reduz a carga na rede.\r\n\r\n\u00c9 importante observar que as operadoras podem configurar o cache de forma independente apenas para o tr\u00e1fego n\u00e3o criptografado, cuja participa\u00e7\u00e3o est\u00e1 diminuindo constantemente e tende a ser minimizada. No caso de conte\u00fado de m\u00eddia, h\u00e1 duas op\u00e7\u00f5es de armazenamento em cache: fornec\u00ea-lo via CDN ou solicit\u00e1-lo ao pr\u00f3prio provedor de conte\u00fado. Nesse caso, voc\u00ea precisa ir diretamente ao TikTok\/Meta\/Google e assim por diante.\r\n\r\nUm de nossos clientes na Am\u00e9rica Latina aproveitou essa mesma op\u00e7\u00e3o para reduzir os custos de uplink. A operadora utiliza o <a href=\"\/br\/products\/cgnat\/\" rel=\"noopener noreferrer\">CG-NAT<\/a> e o <a href=\"\/br\/products\/qoe-analytics\/\" rel=\"noopener noreferrer\">m\u00f3dulo de an\u00e1lise<\/a> da VAS Experts, para que possa controlar habilmente o tr\u00e1fego, reagir \u00e0s mudan\u00e7as e monetizar os dados anal\u00edticos.\r\n\r\n<noscript><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/09\/traffic-speed-by-protocols.png\" alt=\"Traffic speed by protocols\" width=\"100%\" height=\"auto\" class=\"alignnone size-full wp-image-9491\" srcset=\"\/wp-content\/uploads\/2023\/09\/traffic-speed-by-protocols.png 1919w, \/wp-content\/uploads\/2023\/09\/traffic-speed-by-protocols-300x145.png 300w, \/wp-content\/uploads\/2023\/09\/traffic-speed-by-protocols-1024x496.png 1024w, \/wp-content\/uploads\/2023\/09\/traffic-speed-by-protocols-768x372.png 768w, \/wp-content\/uploads\/2023\/09\/traffic-speed-by-protocols-1536x744.png 1536w\" sizes=\"(max-width: 1919px) 100vw, 1919px\"><\/noscript><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/09\/traffic-speed-by-protocols.png\" alt=\"Traffic speed by protocols\" width=\"100%\" height=\"auto\" class=\"alignnone size-full wp-image-9491 lazyload\" sizes=\"(max-width: 1919px) 100vw, 1919px\" data-src=\"\/wp-content\/uploads\/2023\/09\/traffic-speed-by-protocols.png\" data-srcset=\"\/wp-content\/uploads\/2023\/09\/traffic-speed-by-protocols.png 1919w, \/wp-content\/uploads\/2023\/09\/traffic-speed-by-protocols-300x145.png 300w, \/wp-content\/uploads\/2023\/09\/traffic-speed-by-protocols-1024x496.png 1024w, \/wp-content\/uploads\/2023\/09\/traffic-speed-by-protocols-768x372.png 768w, \/wp-content\/uploads\/2023\/09\/traffic-speed-by-protocols-1536x744.png 1536w\">\r\n\r\nSe analisarmos a distribui\u00e7\u00e3o do tr\u00e1fego na rede da operadora durante os hor\u00e1rios de pico, veremos que 18% a 20% da largura de banda \u00e9 ocupada por downloads de conte\u00fado no aplicativo TikTok. Nesse caso, \u00e9 ainda mais do que o tr\u00e1fego do YouTube. No relat\u00f3rio principal do host, vamos filtrar a lista pelo protocolo TikTok e ver todos os hosts e a velocidade do tr\u00e1fego para eles:\r\n\r\n<noscript><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/09\/tiktok-hosts.png\" alt=\"TikTok Hosts\" width=\"100%\" height=\"auto\" class=\"alignnone size-full wp-image-9492\" srcset=\"\/wp-content\/uploads\/2023\/09\/tiktok-hosts.png 1919w, \/wp-content\/uploads\/2023\/09\/tiktok-hosts-300x146.png 300w, \/wp-content\/uploads\/2023\/09\/tiktok-hosts-1024x497.png 1024w, \/wp-content\/uploads\/2023\/09\/tiktok-hosts-768x373.png 768w, \/wp-content\/uploads\/2023\/09\/tiktok-hosts-1536x745.png 1536w\" sizes=\"(max-width: 1919px) 100vw, 1919px\"><\/noscript><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/09\/tiktok-hosts.png\" alt=\"TikTok Hosts\" width=\"100%\" height=\"auto\" class=\"alignnone size-full wp-image-9492 lazyload\" sizes=\"(max-width: 1919px) 100vw, 1919px\" data-src=\"\/wp-content\/uploads\/2023\/09\/tiktok-hosts.png\" data-srcset=\"\/wp-content\/uploads\/2023\/09\/tiktok-hosts.png 1919w, \/wp-content\/uploads\/2023\/09\/tiktok-hosts-300x146.png 300w, \/wp-content\/uploads\/2023\/09\/tiktok-hosts-1024x497.png 1024w, \/wp-content\/uploads\/2023\/09\/tiktok-hosts-768x373.png 768w, \/wp-content\/uploads\/2023\/09\/tiktok-hosts-1536x745.png 1536w\">\r\n\r\nPara reduzir a participa\u00e7\u00e3o do TikTok no canal e liberar recursos para outros protocolos por meio de cache, os especialistas t\u00e9cnicos do ISP iniciaram uma correspond\u00eancia com a sede do provedor de conte\u00fado na China. Depois de fornecer capturas de tela do m\u00f3dulo de an\u00e1lise de QoE como justificativa para a necessidade de instalar um servidor de cache e prever seu dimensionamento, solicitaram a ativa\u00e7\u00e3o do cache.\r\n\r\nDessa forma, a operadora planeja economizar at\u00e9 US$ 100.000 por ano.\r\n\r\n[product id=\u201d 108\u2033 type=\u201ddark\u201d]","protected":false},"excerpt":{"rendered":"<p>A redu\u00e7\u00e3o das despesas operacionais desempenha um papel importante nos neg\u00f3cios de um ISP, especialmente para aqueles que est\u00e3o no est\u00e1gio de desenvolvimento ativo e crescimento. Para cada item de despesa, seja desenvolvimento de infraestrutura ou marketing, h\u00e1 diferentes mecanismos de otimiza\u00e7\u00e3o; neste artigo, vamos falar sobre os custos de aluguel de uplink.<\/p>\n","protected":false},"author":7,"featured_media":9493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-9488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quality-of-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>(English) VASExperts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<script type=\"application\/ld+json\" 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